![](/theme/images/podest-publisher.png)
Publisher
Analyst writes the newsletter and enters the trading idea into the web-based backend
- Increased retention rate
- Product stickiness
- More revenue per subscriber
![](/theme/images/podest-subscriber.png)
Subscriber
Subscriber receives trading idea and can directly act upon it by entering the amount and confirming
- Fast
- Simple
- Anywhere
![](/theme/images/podest-broker.png)
Broker
Broker executes the trade after the subscriber has confirmed the trade and it is passed on
- New client acquisition
- Valuable client segment
- High trading frequency